TED TALKS QUIZ: Texting That Save Lives

Nancy Lubin is the CEO at Do Something.org, an organization that focuses on using the en ergy of teenagers to tackle issues they are passionate about and participate in social change. 

Recently, her organization began to communicate primarily through texting rather than email. They discovered this method of communication is 11 times more effective than email communication because texts have a 100 percent open rate.

In the midst of texting more than 200,000 teenagers each week about instituting changes at their schools and in their communities, Lublin and her coworkers discovered an unintended consequence: Teenagers began texting back about being bullied, participating in cutting and being abused. Text messaging became an inadvertent crisis hotline.

In her 2012 TED Talk, Lublin discusses how texting can save lives and how using teenagers’ primary means of communication to speak to them provides the opportunity for crisis intervention, referrals and even prevention.

Watch the video and do the quiz.