adapted from Huffington Post
You might remember the Canadian beer fridge from this year's Winter Olympics, the one from Molson that only opened if you scanned in a Canadian passport.
Now it's back in Canada just in time for Canada Day, July 1, but this time, they're really making people prove their national love.
“We don’t walk around carrying a passport, but what we do walk around with is patriotism on our sleeve,” said Darren Quinton, brand manager for Molson Canadian at Molson Coors in Toronto. “With Canada Day fast approaching, it made a lot of sense to marry the anthem to the Beer Fridge.”
If you're Canadian, the ad will have you feeling all warm, fuzzy and like eating maple syrup. If you're not Canadian, this may be the first time you were a little envious of them.
The fridge currently only has two public appearances booked (with more expected throughout the year): July 1 at The Great Canadian Cabin in The Byward Market in Ottawa, and July 14 at the Pemberton Music Festival in B.C.
Do you need to refresh your memory? Brush up on the lyrics here. O Canada
Joe proceeds to give a speech about what is it to BE Canadian and what it is NOT to be a Canadian, making it clear that contrary to stereotypes, being a Canadian did NOT involve living in an Igloo, eating blubber or owning a dog sled.